Our sales team isn't delivering what we expected.
Without leadership, process and clear goals, even a good hire struggles. Structure has to come before the role.
Fractional sales leadership for IT service providers in Germany
Make your sales in Germany predictable.
In many IT companies, sales happens on the side: through management, the project team and existing contacts. What's missing is a sales engine that brings in business predictably. As your fractional head of sales, kudiso builds it hands-on, inside your company.
- Sales leadership without a full-time hire
- Clear processes, responsibilities and KPIs
- Hands-on execution, not consulting from the sidelines
Sales System active
New customers
B2B outreach
Social selling
Sales process
Pipeline KPIs Forecast Reporting
Existing customers
Cross- & upselling
Account development
Status quo
How many new customers will you win next quarter?
Your company has strong technical expertise, satisfied customers and a compelling portfolio of services.
Yet growth usually comes through referrals, existing contacts or the personal effort of the management team — not through a structured sales process.
kudiso builds that structure with you, hands-on: processes, responsibilities, KPIs. Until your sales engine runs without us.
Common starting points
Does this sound familiar?
Good conversations rarely turn into deals.
Clear next steps and consistent follow-up make sure opportunities don't get lost.
Existing customers only buy part of what we offer.
Systematic account development surfaces additional potential and turns it into real revenue.
Complex services are hard to sell.
Clear value messaging translates technical solutions into business outcomes buyers understand.
If some of this sounds familiar, let's work out in a short intro call where to start.
Book an intro callServices
Sales leadership that fits your stage.
From analysis to hands-on execution. You won't get a slide deck full of recommendations, and we're not a marketing agency: kudiso takes on sales leadership and builds and runs your sales motion in Germany, working alongside your team in daily operations.
The outcome
Sales that delivers results, not just activity.
Predictable growth
Win new customers consistently and grow existing accounts systematically.
More freedom to run your business
Sales runs without depending on management's day-to-day involvement.
More transparency
Clear KPIs, processes and responsibilities create certainty and make sales manageable.
Structures that last
A working sales function stays embedded in your company long-term and grows with your needs.
About kudiso
Building sales means taking responsibility for growth.
I help you build a sales function that delivers predictably. I know sales from several angles, from go-to-market and account management to the very different structures of mid-market (Mittelstand) and enterprise business. And I'm an entrepreneur myself.
Connect on LinkedInSelected experience:
- Building a business: Built a DACH business for an international technology company and grew it with €5m P&L responsibility and over 30% annual growth. Also established a strategic partnership with a leading technology vendor within two years.
- Sales development: Developed sales structures and social selling at a leading European IT service provider, increasing lead conversion by 25%.
- Enterprise sales: Managed an enterprise portfolio worth over €6m annually at an international technology corporation and ran complex B2B sales cycles with major accounts.
- Entrepreneurship: Built and scaled my own e-commerce company over six years, winning more than 10,000 customers.
So I don't just know the theory. I've built these structures and managed growth with my own P&L on the line.
"Technically strong companies rarely fail because of their product. They grow slower than they could because their sales lack structure, leadership, or consistent execution."
Today I lead every engagement personally. As demand grows, kudiso will grow into a team — the standard of work stays the same.
Book an intro callApproach
From the first call to a sales engine that runs on its own.
Four phases, one clear goal: predictable growth from new business and existing customers.
Start
Intro call
30 minutes, no obligation. We look at your current sales situation and check whether we're a good fit.
Outcome
A clear assessment and a recommendation for next steps.
1–2 weeks
Analysis & approach
We analyze your sales, identify the biggest levers and develop a concrete plan.
Outcome
You know which levers will have the biggest business impact.
from month 1
Focus | New business
Prospecting process, qualified meetings.
Outcome
Predictable new business through a structured sales process.
Focus | Existing customers
Uncover potential, grow accounts systematically.
Outcome
Grow existing accounts and tap into additional revenue.
ongoing
Make sales self-sustaining
Long-term support or a step-by-step handover to your team, whichever you need.
Outcome
A sales function that keeps working, with or without further support.
The difference
More than consulting. Not an outsourced meeting machine. Hands-on sales leadership.
consultancy
Analyzes and recommends. Execution stays with you.
lead-gen agency
Delivers contacts or meetings. Process, leadership and closing usually stay with you.
in-house head of sales
Can make sense long-term, but means high fixed costs early on and only works once roles and processes are in place.
kudiso
Takes on hands-on sales leadership, embeds processes in your daily operations and develops your team until it runs on its own.
FAQ
Frequently asked questions
What sets kudiso apart from a sales consultancy?
The difference is execution. We introduce processes together with you and your team in daily operations, then test and refine them, instead of just handing over recommendations.
Is this fractional sales leadership?
Yes, in essence. kudiso works as your fractional head of sales: part-time, but fully hands-on, from strategy to daily execution.
Do you also handle new-business outreach?
Depending on the engagement, hands-on outreach can be part of the work. The goal is always a sales process that lasts, not one-off campaigns.
Can you work with companies outside Germany?
Yes. A large part of the work can happen digitally. In-person meetings are arranged on a per-project basis; our regional focus is Germany's Rhine-Main area.
How do we get started?
After a no-obligation intro call, we run a structured assessment. Then we agree on goals, scope and a concrete starting plan together.
How long is a typical engagement?
Most engagements run for 6 to 12 months. We start with a defined scope and review results regularly. The goal is always a sales function your team can run without us.
What does it cost?
Pricing depends on the agreed scope. In the no-obligation intro call, we work out which scope fits your company.
What company size is kudiso a good fit for?
kudiso works with mid-market IT companies (systems integrators, managed service providers, software and cloud providers, for example) that don’t yet want or need a full-time, in-house head of sales.
Free Intro Call
Your services scale. Your sales should too.
In a short intro call, we look at where your sales stand in Germany today, what you want to achieve and whether we're a good fit.